Franco G. Moline

OTA Distribution Revenue Manager

Experienced and goal-driven manager with 20+ years in OTA distribution and revenue management. Proven track record of driving revenue growth, market penetration, and implementing agile dynamic pricing strategies across multiple segments and channels. Honored with multiple awards, such as “Top Producer on Expedia, Orbitz, and Travelocity in Mexico and the Caribbean”, and recognized for “Expedia’s Best Caribbean Mobile Strategy.”

EXPERTISE

  • Tailored services for a total of 56 multi-segments independent and mid-sized Hotels & Resorts across 22 destinations worldwide, from North America to the Caribbean, Europe and North Africa.
  • Experienced in working
  •  with Hotels & Resorts types as varied as City Corporate Hotels, Timeshare Beach Resorts, Fractional Ownership Luxury Beach Resorts, Apartments Rental Pool Programs, Ski Resorts, Luxury Caribbean Beach Resorts and All-Inclusive Resorts.

    SET OF SKILLS Pricing Strategy and Yield Management, Demand Management, Strategic Decision Making, Revenue Growth Optimization, Market Analysis, Digital Marketing Strategies, Customer Segmentation, Financial Acumen, Extensive know-how of OTA extranets, Problem Solving, Adept at using industry- standard software and tools, Team building and training.

CAREER HIGHLIGHTS

Evodow, Inc. – Founder & Principal

2002 – Present

In 2002, recognizing a growing need in the hotel industry for specialized online distribution management, Evodow, Inc. was founded with a clear vision: to provide Hotels & Resorts with bespoke services to boost online revenue and market presence. From the outset, deep industry knowledge and innovative strategies were applied to ensure clients saw immediate and significant growth.

Under strong leadership, Evodow, Inc. quickly established itself as a leader in the field. The approach was comprehensive and highly personalized, involving detailed market studies and carefully crafted promotional strategies tailored to each client’s unique strengths and needs. These efforts paid off, and over the years, Evodow, Inc. successfully served more than 56 Hotels & Resorts across 22 destinations worldwide, spanning North America, the Caribbean, Europe, and North Africa.

The impact of this work did not go unnoticed. Clients consistently achieved top performance within their destinations, earning prestigious accolades such as Expedia’s, Orbitz’s, and Travelocity’s Top Producing Partner and Best Caribbean Mobile Strategy. This solidified Evodow, Inc.’s reputation as an innovator and trusted advisor in the hospitality industry, continually driving excellence and setting new standards for online distribution management.

 

Clients Destinations

Park City, Utah⏐ Peoria, Arizona ⏐ South Beach, Miami Florida⏐Montego Bay⏐ Negril ⏐Ocho Rios⏐ Dominican Republic⏐Saint Lucia ⏐Turks and Caicos⏐Cancun⏐Cozumel⏐Los Cabos⏐ Nuevo Vallarta⏐Puerto Vallarta⏐Riviera Maya⏐ Bahia – Brazil⏐ Agadir, Morocco⏐Tanger, Morocco⏐ Brussels, Belgium⏐ Sicily, Italy.

 

InterContinental Hotel Group

1996 – 2002

General Manager

Crowne Plaza Miami International Airport

In 2001, took on the role of General Manager at the Crowne Plaza Miami International Airport. Faced with declining revenues, restructured the Sales department, developed new strategies to boost corporate and banquet business, and strengthened airline relationships to increase layover bookings. Efforts resulted in a remarkable 36% EBITDA. Hired and developed new talent for the Food & Beverage operations which significantly enhanced client satisfaction and repeat business.

General Manager

Crowne Plaza Hotel Sao Paulo, Brazil

In 1996, was appointed General Manager of the Crowne Plaza Hotel in Sao Paulo, Brazil. Tasked with directing a USD$14 million renovation, transformed the 228-room hotel by enhancing safety features, creating new executive and airline lounges, and redesigned banquet facilities. Introduced a Mediterranean restaurant concept that dramatically increased lunch covers, Awarded the “Best Dining Experience in South America” award in 1999. Implemented a full Revenue Management program, which boosted the hotel’s EBITDA from 26% to 39%.

Allegro Resorts

1994 – 1995

General Manager

Caribbean Village Decameron & Tropics the Club, Allegro Resorts

Occidental Hotels & Resorts

1991 – 1994

Executive Assistant Manager

Occidental Grand Hotel, Atlanta, GA

 

Resident Manager

Occidental Parc Suite Hotel, Miami, FL

EDUCATION & CERTIFICATIONS

General Manager Program – Holiday Inn Worldwide Mastering Sales Productivity – Master Connection Associates

Professional Development Courses – Rooms Division Management – Cornell University

LANGUAGES

Bilingual English and Spanish, Fluent in Portuguese, Conversational Dutch, Basic German