Marketing Management and Hotel Representation – Hospitality Marketing Company

Direct Marketing

From direct marketing campaigns to public relations support, HMC provides a truly effective yet always flexible marketing program to facilitate the marketing to your desired clientele in the most cost-effective and efficient manner. The end result always takes into account your “Return-on-Investment” beyond revenue enhancement — direct Marketing can influence, position, orient and generate buzz when the strategy is correct.

Market Intelligence & Prospect Qualification
Appointment Setting & Customer Surveys
Creation, Development & Branding
PPC Campaign & SEO Positioning Strategies
Rental Sites Exposure
Website Performance Analytics

Reservation & In-Bound Services

Private label toll free voice reservations and email reservation management

HMC provides client branded “private label” reservation services. Offering complete toll free (800) reservation capabilities, airline reservations, customer service, credit card processing and full accounting services, HMC supports resorts and hotels as well as adventure, golf club house and dive companies that are looking for a US based presence.

Our Reservation Specialists have the highly developed sales and customer services skills needed to ensure successful sales of your products and your brand.

Each of our clients is assign a team of Reservations Specialists, which includes a Lead Agent. The individuals selected will have the right temperament, attitude and aptitude best suited for your brand. They learn every part of your operation through visitations to your property to they can see first hand how your business operates, gain knowledge of your company culture and equally important, be able to experience your vacation product from a guest’s point of view. With our training and your guidance, HMC creates a superior travel planning experience for your customers.

Third Party Online Distribution & GDS

HMC recognizes that the domination of the three major GDS players controlling the distribution landscape is now the topic of the history of Airline and Hospitality Distribution. While the distribution methods have evolved, for our clients the opportunity to target market is a vast opportunity directly influencing revenue generation. We meet with our clients to optimize third-party programs tailored to capturing the highest revenue generating business opportunities coupled with reputation security and enhancement.

Revenue Management & Pricing Strategies
Effective online representation
Distribution strategies to online channels
Online travel agencies (OTA) & GDS marketing and position consultation.
E-Mail broadcasting to target and niche markets graphic design for all online marketing campaigns (e-brochures, fliers, banners, blasts, call-to-action, travel agent direct, client centric etc).

Website Design & Social Media Optimization

Is your site designed to be indexed by various search engines? While Google dominates today, who will tomorrow? Are you prepared? Our website design services are based on a proactive approach, anything less is “so last Thursday”.

As of 2016, half of the world’s population is under the age of 30. This is a generation, which considers the Internet an appendage of their personality. For this next generation of leaders, influencers and consumers, social media is not just a method of communication, it is also validation. The social media landscape is continually evolving.

Is your social media presence and strategy respectful of the changes in demographics and communication methods?

Corporate Branding, Hosting and Server Management oversight
Professional & Dynamic Designs to drive traffic & SEO integration
Management of CCS and HTML
Creation, populate and oversight of social media sites including Facebook, Linkedin, Twitter and others.
Monitoring services including OTA, Yelp, TripAdvisor, Blogs, Reviews, Response
Customer Feedback and Terms of Service enforcement

Consumer Trade Hotel Representation

Bridal/ Weddings
Honeymoons
Adventure
Culinary
Multi-Generational
Sports/ Golf Associations

Travel Trade Marketing and Hotel Representation

Contrary to popular belief the travel trade an i.e. consultant continues to thrive and prosper. Yet the travel trade marketplace is continually evolving. As the neighborhood travel agents now work from home-offices, the larger entities continue to expand acquiring their smaller competitors. The line between the home-based agent and the front-line corporate agent continues to blur. Niche travel consultants are beginning to dominate the landscape from Adventure to Honeymoon, from Cultural to Alternate Lifestyle. Travel consortiums continue to expand providing additional direct marketing opportunities to influence travel consultants and thus their clients. HMC considers the travel trade marketplace to be a de-facto sales force for our clients.

NY Times Travel
Boston Globe Travel
CHA Marketplace
Travel Mart
Tianguis
Luxury Travel Exchange and Expo
Travel Agent Consortiums